Top SEO Factors to Consider for Optimization of a Website
You have decided to get your own website to sell the products you manufacture or the services you provide. Now apart from starting the website design and development process you have to also consider the on-page seo factors that are important for a website to achieve top ranking in search engine results.
This article will look into the on-page seo factors which are important to follow while the site is being designed as well as when the site is live.
SEO Factors
1. Domain name selection:
The domain name you select has to be a good keyword related to your industry so that you get better ranking for search results for that particular keyword.
2. TLD Selection:
If you want to concentrate on doing your business only in a specific country then it is advisable to get a TLD for that country only such as if are doing business only in Spain then you would like to get a domain name ending with .es
3. URLs for internal pages:
The internal pages on the site should also have proper keywords used in the URLs so that the site gets more importance in search results.
4. Domain age:
Domain age is vital as it reflects that the website is not created just for a short time and would be live for a number of years and would be doing business. A website registered for 5-6 years would be more valuable than the one which has been registered for only 1 year.
5. Page Title & Description:
Along with page URL and Meta Description, Page Titles are one of the most important on-page seo factors which help in building SERP. You need to keep them within specified character limits to provide the best results for your website.
6. 404 Page Not Found Errors:
If you do not have a web page but has been linked from somewhere on the site then search engines get a 404 page not found errors. Search engines look at these errors very negatively and result in reducing site’s chances of getting ranked in top results. As a solution the 404 errors should be checked & corrected on a regular basis and custom 404 pages developed to retain the customer onto the site.
If these on-page seo factors are followed correctly then you can be assured of gaining good SERPs within a few months as well as retain the results over a period of time.
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